We’ve been saying that HomePod is doing just fine and recent Strategy Analytics report covering the smart speaker have just proven that. According to the data, Apple shipped over half a million HomePod during the first quarter of 2018, which is less than 10% of the whole market share.
Amazon holds 43.6% of the market, that is 4 million of the total 9.2 million speakers sold, but this is a downfall from the 81.8% market share it used to hold. Apple’s market share equates to about 6%.
According to the latest quarterly research from Strategy Analytics, global smart speaker shipments reached 9.2 million units in Q1 2018. Market leader Amazon is estimated to have shipped an impressive 4 million smart speakers during the quarter though its global market share has nearly halved from the same period last year.
Google and Alibaba consolidated their number two and three rankings while Apple became the fourth largest smart speaker brand worldwide following the launch of the HomePod in February 2018.
Among the details of this report, arguably the most interesting part is Amazon’s dwindling market share. They have dominated the smart speaker industry for a while but increasing competition has put a serious dent in that domination.
A point to consider is that HomePod has been ridiculed since its initial release for being far from successful. Reports have been fabricated to showcase its failure in every way imaginable. But rumour has it that Apple is aiming for a lower cost version of the HomePod to hit the market by the end of the year.
This will not only complete the speaker lineup but also provide HomePod ($349) a better fighting chance against other speakers that start from $49 only. We do know from the Mac and iPhone lineups that Apple does not believe in number of shipments being the criteria for success, though.
What are your thoughts on this HomePod situation? Let us know in the comments below.