Apple wants to develop a comprehensive subscription service to include music, news and video content, according to a report. This is getting designed to compete with services like Amazon Prime Video and YouTube Premium.
While the company has a subscription based model for its music streaming business, Apple has yet to create a plan for other types of content, especially video. Currently, both of its original shows—Planet of the Apps and Carpool Karaoke: The Series—have been distributed through the existing Apple Music service.
Recently, Apple signed content development deals with entertainment heavyweights including J.J. Abrams, Jennifer Aniston, M. Night Shyamalan, Oprah Winfrey, Reese Witherspoon, and Sesame Workshop.
For starters, the tech giant may launch a subscription-based news product by next year, according to a report by The Information. It is hoped that Apple will fold assets from the acquisition of Texture, which offers a $9.99 monthly subscription.
After the roll out of its paid news app, Apple may create entertainment bundles with exclusives both from its video and music initiatives. Sources informed that all three services would be also be available separately.
Earlier this year, the tech giant’s video platform has started to taking off as Apple TV streaming hours went up by a mind-boggling 709%.