Fast company published its list of most innovative companies for 2018 and named Apple as the most innovative company for 2018. Apple came fourth last year but jumped to number one due to its AirPods, iPhone X and AR.
Fast company says that the AirPods, iPhone X, Apple Watch Series 3 and ARkit released in 2017 became best sellers in their categories and states the following:
For a company slagged for not having had a hit since the iPad in 2010, Apple had a notable 2017: Its wireless AirPods became ubiquitous around the country; the Apple Watch Series 3 is a bestseller; developers embraced ARKit, its AR framework; and even skeptics were blown away by the iPhone X.
It also notes Apple’s privacy centric approach to AI where most of the work is done on the device.
For instance, it uses AI techniques to wring as much life as possible out of the iPhone’s battery. Because of Apple’s privacy-driven decision to limit the amount of information it aggregates and analyzes in the cloud, it also does much of its AI right on the devices rather than using massive server farms.
Indeed a deserving win for Apple!