Apple has added a basic feature that will allow the developers to make their apps available for pre-order. The application that are upcoming will now be allowed to list in the App Store for 90 day before their launch. This update will only apply on new apps not for the updates for the existing ones.
Once the application is launch, the user’s device will automatically download it if they hit the pre-order button And if for some case the app or game has some price then the user will only be charged once the app is ready for download. Users are free to cancel the pre-order if they want but before the launch date arrives.
Most interest is probably going to be driven by direct to-user marketing from organizations — developers are given special branding by Apple to help on that front — yet applications can likewise be found under the new “Pre-Orders” area inside the Games tab of the App Store. That is accessible in the U.S. be that as it may, it doesn’t seem to have gone to the App Store in UK and other worldwide markets right now
The change comes over a year after Apple enabled users to enlist to be informed when another application is accessible in the App Store — Super Mario Run was the first real use of that.