The boy has the bling! Drake has done it again as the Canadian actor-turned-rapper broke the single-day streaming record on Apple Music. His newest album Scorpion smashed in more than 170 million streams in the first 24 hours of release. This is just another feather in his cap as he holds the record for being the second-best with 89.9 million first-day streams for More Life.
Drake’s “Scorpion” is now #1 in 92 countries on Apple Music 🦂
— Rap Hub (@RapHubDaily) July 1, 2018
In a statement to The Verge, Apple claims Scorpion holds the records for both the US and global streaming activities as well as for the “largest single-day streaming total” any album has gathered on any streaming service till yet.
Apple Music is Friendly
While Drake is a household R&B-and-rap sensation, it seems Apple Music is a part of this success. The tech giant placed Drake-specific easter eggs into Siri and launched a micro-site where fans could customize the Scorpion album cover art with their own photos.
Users have also reported that the service sent push notifications to attract attention of its user base towards the newest album from Drizzy.
Apple Music sending out notifications to my phone to remind me to play drake album. I ain’t never seen them do this for anyone else lol pic.twitter.com/zwlX3LZin3
— DJ Akademiks (@IamAkademiks) June 29, 2018
Spotify Record Also Broken
With 132 million streams in its first 24 hours, Spotify has also crowned the Hotling Bling singer as the king of streaming. While the streaming service is still tallying the numbers, the album has already been streamed 10 million times per hours on its service. However, the number is significantly smaller for a service that has been around since 2008 with a larger user base than Apple Music.
This goes to Apple Music is fast becoming the streaming service of choice, especially for hip-hop and R&B listeners.
The 25-song album is still going strong on streaming services around the world with Don’t Matter To Me (featuring Michael Jackson) rocking the streaming charts around the world.